"Yeah that's right... seven Inches of dark hot meat?"
Burger King over the past few years has made a marketing decision to pursue the hunter class of consumers; "young men after the largest possible amount of meat and grease, who aren't so concerned with cost." There aren't any Thai salads, leafy goodness, or nutrition, just plain old meaty excess.
Sexualization of advertisement is hardly new. Tarted up 'Bratz' dolls for young girls, chesty Hooter's girls serving chicken wings, and Viagra for grandpa commercials are the norm. So it's hardly worth noting when a company goes after the pimple-faced and fatty-kid demographic, whose only encounter with the opposite sex involves them stalking one in a virtual X-Box game. Aware that providing "There's something in Mary" DVD's in happy-meals may not go over well with the general public, they decided to go to the next level.
Initially the ad looks more like a satire of machismo culture that would better fit Argentina rather than the American Midwest. I'm sure the Andrea Dworkin crowd is already making the claim that this ad promotes "wife-beating" and infidelity. On the other hand, I wonder if South Carolina Gov. Mark Sanford is a fan of this ad? Either way, other than creating hype for the BK franchise, I'm not sure promoting heart-stopping and artery clogging meat-on-a-stick really does much for the rest of us.
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